On Sunday night, numerous Twitter users pointed out that H&M is at it again with the casual racism, featuring a black child model in a sweatshirt that reads, “Coolest monkey in the jungle.”
According to The Hollywood Reporter, the image appeared on the website of H&M’s UK branch, and once it was noticed, it got the torching it deserved.
By Monday morning, the photo of the child had been replaced by an image of the sweatshirt alone:
Screengrab via H&M.
CNN Money reports that a representative for the store has apologized for the imagery:
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.
This is not the first time H&M has been accused of racism. In 2015, the company responded to a request for diversity in their campaigns by saying they chose models because they want to “convey a positive image” in their advertising. They later apologized, but it seems like they haven’t learned much.