Is this “fat shaming” or are people just WAY too sensitive?

Are these plates offensive, or insensitive, or are people just WAY too uptight? Macy's released these plates with three rings, the inner ring (small portion) says "skinny jeans", the middle ring says "favorite jeans" and the outer ring (big portion) says "mom jeans". Well ONE person had a problem and started a s***storm and you can see it all here