Most will back out of an online purchase if a website pops up a different window when it's time to pay
According to nypost.com, "Every year, the average American backs out of 96 online purchases halfway through — saving a ton of money in the process, according to new research. A new study into online shopping habits found the average American saves over $2,500 a year just by xing-out of the window in the middle of a purchase.
And it doesn’t take much at all to push us away from an online purchase.
The survey of 2,000 Americans, conducted by OnePoll on behalf of Forter, found over half of Americans (51 percent) would, frustratingly, back out of a purchase if the checkout process pushed them to a new tab or window.
Americans also hate having to go through extra verification measures. Over half of the survey respondents said they are less likely to go through with a purchase if they are prompted to receive an SMS code on their phone to prove it’s them."
To see more of our online shopping habits and how to stay smart and safe and save some money, go here