As COVID cases spiked, so did our need for S’mores


As COVID cases spiked, so did our need for S’mores

It's true, as the pandemic raged, our taste for the graham crackery, chocolaty, marshmallowy goodness raged as well. Hershey's, America's beloved chocolate-maker and might I add, the ONLY chocolate good for S'mores (besides Reese's Peanut Butter Cups). Hershey's is used to a seasonal spike, specifically around the holidays, but they found that their chocolate, along with other S'mores ingredients were increasing in popularity. In fact, they found that in areas hit hardest with COVID, their sales spike 40%-50%! That's quite an increase! Check out S'more (see what I did there?) here

Source: cnbc.com

Photos: giphy.com